It starts small: a text meant for someone else. "Hi Sarah, are we still meeting tomorrow?" You reply that they've got the wrong number. They apologize, then keep chatting anyway — friendly, a little flattering, in no hurry. Weeks later, after real conversation and real trust, they mention how well their crypto investments are doing and offer to show you. This slow-build pattern is called "pig butchering," named for how scammers fatten up a relationship before the financial loss.

"Hi Sarah, are we still meeting tomorrow for coffee?" ... (weeks later) ... "I've been doing really well trading on this platform, made $4,200 last month alone. I could show you how it works if you're interested — no pressure."

Why this scam works

Unlike a typical scam text demanding immediate action, pig butchering is patient on purpose. The "wrong number" opener isn't a mistake — it's a low-pressure way to start a conversation with a stranger who has no reason to be suspicious yet. Over days or weeks, the scammer builds a real-feeling friendship or romance before ever mentioning money. By the time a "trading app" comes up, you already trust the person, not just the pitch. The app itself often looks completely legitimate — a polished dashboard showing real-looking gains — because it's fake from top to bottom, controlled entirely by the scammer.

6 signs it's a scam

What to do instead

  1. Never move money into an investment platform a new online contact introduced you to, no matter how long you've talked or how legitimate the app looks
  2. Assume any unsolicited "wrong number" text that keeps the conversation going is a funnel, not a mistake
  3. Paste the opening text — or any message mentioning trading, crypto, or an investment app — into ScamCheck for a free risk score
  4. If you've already sent money, stop immediately, save every message and transaction record, and report to IC3.gov and your bank or crypto exchange

It's not the same as a typical romance scam

A classic romance scam usually asks for money directly — gift cards for an "emergency." Pig butchering rarely asks for a handout; it sells an opportunity. That framing makes it feel like your own investment decision rather than a request, which is exactly why it catches financially savvy people too, not just the isolated or lonely.

FAQ